Digital marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology, channels and pushes the boundaries of marketing practice. It's helping to redefine the nature of customer relationships, along with the increased use of global marketing strategies, more sophisticated branding techniques, integrated marketing communications and e-commerce
Semester one modules
Principles of Marketing
Understanding the Customer ExperienceStrategic Global Marketing
Semester two modules
Digital Marketing
OperationsDynamic
Digital Marketing
Contemporary Perspectives in Customer Engagement
Semester three modules
Your choice of final semester project.
Experiential projects include:Consultancy Experience Project;In-Company Experience Project; or
Business Research Project
Module for those undertaking the 2 year course
Placement Diploma in Industrial Experience