What you will be learning
This course prepares you for management and leadership roles in today’s evolving business world. You'll learn through a dynamic blend of lectures, team projects, live business briefs and real-world consultancy challenges with employers and SMEs. You'll build expertise in leadership, decision-making, strategy, finance, data-driven analysis and ethical business practice, supported by a curriculum embedded with themes of innovation, entrepreneurship and sustainability.
Through an immersive and intensive delivery, this introductory module explores how businesses operate through core functions like people management, finance, marketing and operations. Via an organisational visit and case studies, you will learn how organisations work and respond to external change. You will compare business types alongside developing essential academic and professional skills in analysis, reporting and presentation of information to support future study and careers. The module will leave you with understanding of appropriate academic practice and expectations of professional behaviour alongside a strong foundation of business knowledge to build on for the remainder of your degree discipline.
This module explores the role of marketing within organisations and its contribution to business performance, brand development, and audience engagement. You will examine core marketing principles and gain practical experience with digital marketing tools, channels, and techniques. The module emphasises how marketing activities create and deliver value across business functions, while also developing your ability to apply persuasive approaches to real-world scenarios. In addition, the module encourages reflection on contemporary issues in digital marketing, such as ethical practice, sustainability and the expectations of digitally aware consumers.
Read more on our partner website at University of salford
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