What you will be learning-Overview
BA Fashion Marketing and Branding at NTU is for strategic thinkers: you’ll use market analysis and business acumen to develop and prepare briefs for creative agencies. You’ll study modules which delve into the theories behind fashion marketing, branding, self-identity and cultural influences, and apply this knowledge to live project briefs set by some of the industry’s biggest labels.
You'll:
-tackle live briefs from brands such as Gymshark, Lacoste, Adidas, Next, FaceGym, Clarks, Craghoppers, Aspinal of London and Sunspel.
-become proficient in using immersive technology and Adobe Creative Suite to communicate your ideas.
-unpack key theories and challenge contemporary issues within fashion
-attend guest lectures from industry experts, including company CEOs, marketing directors and authors.
-gain crucial work-like experience in your second year, and have the choice to get an additional Certificate or Diploma in Professional Practice during an optional placement year.
-collaborate with students from other disciplines like fashion design in Year Two to develop a brand launch pack for a new business, identifying key strategic areas including values, competitors, appropriate channels and branding.
-Tailor your degree with optional modules covering the breadth of fashion marketing and branding – from merchandising and live event production, to clothing longevity and creative coding.
.png)